Arek
Wednesday, September 22, 2010
While Sparking Curiosity and Conversation Afro-Sapien wants to know,“What’s Your Passion?”
Miami— (September 1, 2010)—New fashion label Afro-Sapien makes it way into the streetwear scene paying homage to the significant achievements, contributions and successes made by individuals of African descent, as well as those of other nationalities who participated with and/or supported them along the way. Afro-Sapien reflects a state of mind and a sense of fashion.
Capturing the style and grace of select individuals — including but not limited to African-American, Afro-Latino, Afro-Asian, as well as all other nationalities who appreciate and participate in an “Afro-influenced” culture — as well as the genres in which they created, the company’s signature T-shirt collection embodies the Afro-influenced spirit with its simple design and thought-provoking quotes and statements.
Founder Anthony Johnson created the fashion label to fill a void in the market for well-made fashion-forward clothing that not only reflects an urban awareness and style, but intentionally sparks curiosity and at the same time educates — all while being cool and hip.
“Afro-Sapien is a state of mind; it’s inspired by the human spirit. It’s meant to embrace those of African descent and those who helped Blacks and who understood the fashion, music, culture and art,” said Johnson.
Representing a global lifestyle, the collection appeals to men and women, teens, tweens and young adults, the company’s logo — a groovy African-American man and woman — are a throwback to the culture of the late 1960s and 1970s, a time when clothing styles and fabrics were inspired by non-Western culture — including Africa — and a time when everything from fashion to language to attitude was “far out” and hip, and afros were worn by both sexes.
Its provocative statements, like tag lines “engage your mind” and “life, love and liberation,” are engaging people’s minds and starting conversation among the generations, across nationalities and across borders. “The ‘60s and ‘70s were a time when things were authentic. Today there is nothing new, it’s being revisited from the past,” said Johnson. “We want to get people talking, not only about their own self but about the world as a whole. We want to know what their passion is; they want to know what their passion is.”
Presently, the company offers silk-screened 100% cotton T-shirts featuring the company logo and statements and quotes meant to spark curiosity and dialogue. The shirts, along with future collections, will spotlight educators, actors, inventors, and sports and political figures from different eras. Product categories include hoodies, sweat shirts, shirts, hats and pants.
The shirts are available online at http://www.afro-sapien.com/ and at local events. Future plans call for retail outlets, including boutiques and stores nationwide. The T-shirts are available in white or black in a variety of sizes and retail for $40.
About Afro-Sapien
Miami-based Afro-Sapien produces high-quality apparel that pays homage to the significant achievements, contributions and successes made by individuals of African descent. Representing a global lifestyle, the collection appeals to men and women, teens, tweens and young adults.
Reflecting an urban awareness and style, the collection intentionally sparks curiosity and conversation with its provocative statements and quotes. Whether large or small, we all have that “special something” that makes us who we are. At Afro-Sapien we want to know “What’s Your Passion?”
Photo & text Copyright Afro-Sapien.
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