Arek
Friday, November 12, 2010
Royal Hem is a relatively young menswear brand born in 1998 but has inherited the knowhow and expertise in men's tailoring from its holding company The Copen Group. Copen has produced and distributed for names such as Alexander McQueen (1996), Alessandro dell Acqua (menswear), Pennesi and Alviero Martini PrimaClasse amongst others.Founded in 1963 by Ado Pennesi, Copen is the perfect example of a successful medium-sized enterprise. Over time it has become one of the principal protagonists within the Italian "made in Italy" menswear businesses.
Copen has built its reputation on producing collections that successfully combine classics with a hand-made twist, whilst being in line with the trends of the moment.The collection is specifically designed to appeal to the fashion-conscious, young dandy, the sort who is constantly in search of new and original styles and pieces.
The hallmark of the Royal Hem range is its special and highly wearable slim-fit designs and their exceptional fit and is certainly the strongest characteristic of this brand: every item of clothing fits like a second skin, while also remaining very practical and comfortable.
The range has been instantly successful that Royal Hem is now to be found in many of the sector's most important and influential boutiques internationally and growing season on season.
Royal Hem is a relatively young menswear brand born in 1998 but has inherited the knowhow and expertise in men's tailoring from its holding company The Copen Group. Copen has produced and distributed for names such as Alexander McQueen (1996), Alessandro dell Acqua (menswear), Pennesi and Alviero Martini PrimaClasse amongst others.
Founded in 1963 by Ado Pennesi, Copen is the perfect example of a successful medium-sized enterprise. Over time it has become one of the principal protagonists within the Italian "made in Italy" menswear businesses.
Copen has built its reputation on producing collections that successfully combine classics with a hand-made twist, whilst being in line with the trends of the moment.The collection is specifically designed to appeal to the fashion-conscious, young dandy, the sort who is constantly in search of new and original styles and pieces.
The hallmark of the Royal Hem range is its special and highly wearable slim-fit designs and their exceptional fit and is certainly the strongest characteristic of this brand: every item of clothing fits like a second skin, while also remaining very practical and comfortable.
The range has been instantly successful that Royal Hem is now to be found in many of the sector's most important and influential boutiques internationally and growing season on season.
See the collection here.
Photo & text Copyright Copen Group.
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