On the Catwalk with Marc O’Polo

As I have posted previously, Marco O’Polo is taking us on an adventurous journey for spring/summer 2011 to explore the globe with a new collection called “At Ease.”

As you will see from the catwalk photos, which I have just received, “At Ease”—appropriately named—is all that—a casual collection that will put the most restless of travelers at ease.

The stills are taken of the Marc O’Polo Organic Collection. For those who experience cooler summers, the organic sweaters, pullovers, and hoodies are perfect choice.

I have also thrown in some images of Marc O’Polo shoes, which come in leather or suede and a variety of colors.

Besides travelers who want to look sharp on their journeys, the collection is ideal for engineers, facility managers, campus life, and young professionals who want to look relaxed and casual but still ready for business.

So, now, I guess it’s “Bon voyage”! Check out the shots here.

Photos Copyright Marc O’Polo.

Category › Marc O’Polo , Swedish designers

“Follow Your Passion” with Marc O’Polo

The 2011-12 autumn/winter collection of Marc O’Polo has been inspired by people who possess a passion for something or someone.

These passionate people tend to be motivated by the exuberance of what they feel concerning something special or a special kind of lifestyle.

So I ask, “What is special to you?”

The design team at Marc O’Polo says that the collection is about “Joe, who loves old motorbikes and vintage clothes with a story to tell.”

They go on to explain that it is about “the small but elegant boutique in Stockholm’s trendy Södermalm district where customers are treated like old friends.”

The collection has been created according to individual styles with powerful personalities.

It has been influenced by rugged men, yet easy-going guys who dress well, as well as a scenic view of urban wilderness.

So be on the look out for army jackets and chinos…

Watch out for olive greens, alpine blues, and cornflower colors…

What is your passion?

Follow it with all your passion! Have a sneak peek here.

Photos Copyright Marc O’Polo.

Category › Marc O’Polo , Swedish designers

Marc O’Polo Spring/Summer 2011 Collection “At Ease”

In the coming summer, Marc O’Polo has taken its inspiration from feelings of freedom, spontaneity and well being.

“At Ease” is the perfect expression of the brand’s casual philosophy, with a nod to the familiar Army command combining relaxation with alertness.

The collection focuses on exploring and discovering the world, on freedom and adventure, on fun and the pleasure of life.

The collection taps directly into this feeling of freedom and spontaneity.

The style for summer 2011 highlights details that are borrowed sports and workwear and uses them to set accents.

The collection presents a modern look with casual Nordic style. We’re looking forward to this summer. At Ease!

In 1967, Swedes Rolf Lind and Göte Huss and their American colleague Jerry O’Sheets had a brilliant idea:

“To use natural materials like cotton, wool, linen and silk, because only natural materials can give our clothes the look we want them to have! We use synthetics only when we have to.”

This idea has maintained Marc O’Polo’s success for over 40 years.




Photos s/s collection 2011, Copyright Marc O'Polo.

Category › Marc O’Polo , press release , Swedish designers