Showing posts with label Meltin’Pot. Show all posts
Showing posts with label Meltin’Pot. Show all posts

Meltin’Pot Denim Details

Meltin’Pot’s spring/summer 2011 denim collection, which is already both varied and condensed, is energized with certain original “aspects,” the result follows an in-depth and fruitful research into new fits, fabrics, washes, and treatments, which remain the core strength of the brand.

The new summer collection features a wide range of washed tones and colors. Thanks to the inclusion of different types of cottons, ranging from historical bull and gabardine to a new paper poplin and canvas.

Aspects of authentic vintage and used blue canvas remain, and the primary focus is on the worn effect with shades of blue and white “bleached” in addition to new techniques for implementing broken denim. The timeless “ripped” jean is not only broken and patched, but also utilizes a new technique to achieve this “rip & repair” effect, made up of various sizes of patches to repair the rips—a process not dissimilar to—a bike tire repair!

Another new aspect is “fading (a “direct” pigment dye is applied, which gives a colored marble effect on the surface) of the jeans: these innovative procedures to bleach the denim are all carried out by hand and are mandatory for each piece.

The leading innovation of the new Meltin’Pot s/s 2011 collection is, however, the “New Old Vintage Color,” a treatment developed for the premium capsule collection Mp001. Completely handcrafted and obtained by means of ecological products, giving a vintage aspect to the item, but without intervening with use of aggressive chemical treatments that very often wear down the natural cottons’ fibers.

This operation draws on the ancient techniques of craft-made dyes that used rigorously handmade “immersion” techniques in specific tanks of natural dyes, and without the need to heat.

The color combinations can be numerous and are acquired by using ancient dyeing technique, which is a simple “immersion and oxidation” process, which is totally manual just like the home hand rinse! The overall effect is dynamic owing to the “inconsistency” of the color penetration: color “reserves” give an effect of light/dark as if the garment had been treated with Stone Wash commonly used in industrial processes and particularly in the use of Natural Indigo Blue.

Another inevitable addition to the new denim collection are tweaks to existing fits and an introduction to some new ones for both men and women featuring regular, modern work and jockey fits for him, and a new boys cut, straight fit.

View the collection here.

Photo & text Copyright Meltin’Pot.

Meltin’Pot Fires Up…

Its New Seasonal Windows For Fall/Winter 2010 with Wad Magazine

Meltin’Pot is proud to display internationally throughout its retailer’s windows/concessions, images from its recent collaboration MY PLEASURE #001 by Meltin’Pot 001 with International style bible—WAD, which appears in its R-EVOLUTION issue.

The pictorial story shot by photographer Sylvain Homo on location in Paris and styled by WAD’s Fashion director Laura Walters sets the tone and the energy for this season’s new MP collection whilst celebrating denim which remains timeless whatever the century, occasion or season.

Marta Carichino, Meltin’Pot’s Marketing Director comments:”We are very pleased to have worked with the WAD team on this fashion shoot and feel this rockesque fashion story really emulates Meltin’Pot’s energy for the forthcoming season with our new collections both MP001 for men and Meltin’Pot mainline and the cross cultural ethos of our brand. Infact we liked it so much that we decided to decorate our fall window displays using selected images”.

See more here.

Photos Copyright Meltin’Pot.

The Short Collection: Let Meltin’Pot Cut Them Off

The World Cup may be over but the summer is still young… Get your legs out…in Meltin’Pot’s Short Collection.

With over 4 different styles to choose from, you will be getting nothing less than you would with an authentic pair of blue Meltin’Pot Jeans.

They just cut them off for you making you cooler than ever this summer, if that’s possible!

PRESTON is the first of their hot 4 short-style jeans and one of their hottest styles, and you can see why! Not only does it give an extra wow footballer leg effect but the style choices and color options are knock out. Preston comes in both denim—in both straight-leg fit, in an authentic blue wash and a summer blue with a tapered leg with button fly—and also in bull, in both crisp white and cool blue color ways.

Then there is PEDRO, the classic little Bermuda Number that is cooler than cool any time, any place.

And last but not least, PERCY, the Cargo Bermuda style with a used denim effect.

And PROMEO, the slim and sassy welted-pocket short with button fly and turn ups in an array of hot summer colors.

Photo 2010 s/s Short Collection & text, Copyright Meltin’Pot.

“Meltin’Puzzle”: A New Online Contest by Meltin’Pot

Meltin’Pot kicks off the summer season with “Meltin’puzzle”: A New Online Contest.

Meltin’Pot announces today its forthcoming launch of “Meltin’Puzzle,” the online contest that allows you to win denim and limited edition “Start a Revolution” T Shirts every week!

Once a week, starting from 21 June through 29 September 2010 at the Concorso Meltin'Pot site, a secret puzzle combination made up of 9 pieces that make up a sample from the Spring Summer 2010 denim collection will be posted .

Styles feature a number of Meltin’Pot hot sellers of the season, including MP001 Meltin’Pot’s iconic jean worn by men and stolen by women and the infamous Miamb the jodpur jean with a fit to die for.

Participants will be invited to connect to Concorso Meltin'Pot site, register and guess the right combination of pieces of the puzzle that make up the image of jeans hidden.

The top 5 who find the right combination will win a “Start a Revolution” limited edition t-shirt.

For those who are not satisfied with just this alone, there is a way to double the chances of winning by connecting to the Meltin’Pot online shop and guess the style combination of jeans hidden in the puzzle.

The faster you can piece together and guess the jeans style, the faster you can win Meltin’Pot denim! It’s as easy at that!

Don’t Despair— All players who have still not won a heat that rewards the fastest will be able to participate in a multiple extraction on the 29th September 2010 to win a pair of Meltin’Pot jeans.

Follow the competition Fan Page Meltin’Pot on Facebook and add Meltin’Pot as a friend for regular updates on the publication of newpuzzle every week. The fastest will win!

Let the Game Start and the Heat Begin!

Photo & text Copyright Meltin’Pot.