“Happy!” by Desigual

Pure Optimism for Autumn/Winter 2011-12

“Happy,” the new Desigual collection for this winter was conceived to respond to a series of challenges: To infect people with positivity, to provide added energy from each and every one of its seams, to convey warmth with its feel and inflame the senses with the mere contemplation of its myriad details.

Optimistic and inviting, “Happy” was conceived with a palette built around a set of colors designed to stimulate a warm feeling of wellbeing. A range of velvety hues (pinks, violets, greens and blues) are displayed in the most intense of tones.

About Desigual
Desigual began its life under the leitmotif ‘Desigual is not the same” back in 1984. The leading light was its 20-year-old Swiss founder and creative director, Thomas Meyer.

Today the company, jointly led by Manel Adell and Thomas Meyer, is present in 70 countries and has a staff of 1700 people of 25 different nationalities. It has 150 brand stores, 5,800 multi-brand clients and is present in 500 shop in shops or corners in leading department stores.

Desigual Winter: Pea Coat
Desigual introduce the perfect pea coat to keep you warm this winter. With a detachable puffa gilet inside, the patchwork pea coat combines Desigual’s fun attitude with winter warmers to create the ultimate cosy statement piece of the end of the season.

Photo & text Copyright Desigual, Courtesy Surgery Pr.

Category › Desigual , Swiss designers , Thomas Meyer

Vilebrequin in the African Bush!

Southern Africa... this season [2011 spring/summer] Vilebrequin takes us into the thick of a thrilling safari. Amidst bird calls you see landscapes saturated with a rich palette of endless colors and lights that range from the paleness of dawn over the still savanna to the incandescence of the sun setting on the Okavango delta. It is a journey ripe with sensations.

Do you know the legend of little guinea fowl? Little guinea fowl was a painter whose gray-black plumage studded with tiny white sparkles was a source of pride that caused envy among all the animals of the savanna. One day a leopard came to find him: “little guinea fowl, could you paint me a coat as handsome as yours?”

In exchange for a few worms from an antelope that had been hunted down by the leopard and buried not far from his workshop, little guinea fowl created the leopard’s sumptuous spotted fur. Next the hyena came calling. But the devious hyena did not hold up her end of the deal. Little guinea fowl, furious to have been cheated, tossed his bucket of paint on the hyena’s head, which is why today’s hyenas are so ugly...

Just like the talented little Guinea fowl of Namibia, Vilebrequin has designed next summer’s swimsuits: Cape town’s fur seals, the elephants of the Namibia desert, giraffes from the Tanzanian plains, majestic hundred year old baobab trees, and of course, the Namibian guinea fowl.

Around the bend of a trail we head for the villages of Ndebele, famed for their pictorial art, to hear even more legends whispered around a campfire. We gather inspiration not only from the wall paintings that decorate their huts which only woman are allowed to create, but also from their pagnes, a textile crafted from “wax” fabric which dates to the arrival of the first Europeans in western Africa.

Vilebrequin: a collection designed like a voyage of discovery through the African bush...

Enjoy the image gallery here.

Photos & text Copyright Vilebrequin.  

Category › Swiss designers , Vilebrequin

KOhZO: Waste Not, Want Much!

Native to Japan, KOhZO is a paper mulberry tree. Its inner barks are primarily used to make washi, traditional Japanese paper. Because of its smooth texture and unique strength, KOhZO has been used for centuries to produce many Japanese fabrics.Think of cowboys deep in meditation. Imagine a Buddhist temple in the Wild West.

In this way, the KOhZO label combines western and eastern tradition. We want you to feel at home in a fabric that combines the luxury and care of a Japanese kimono with the functionality of classic blue jeans.To ensure the comfort and durability of every pair of jeans, we use only natural fiber blends. Our products meet the highest quality standards and are 100% environmentally safe

Modern life is about variety. Let’s face it. There has never been a time in history when we have had more options and opportunities every day. People who choose KOhZO not only know this - they celebrate it. The men and women who wear KOhZO DENIM are passionate about life.

You select clothes that allow you to embrace all that you love to do, from walking through the woods to strolling in the city, from being leaders in the office to relaxing in the home, from stretching, dancing, and playing to sitting still, silent and elegant. Your interests and needs are complex - you choose only the clothes that can keep up.We also live in a time of connectedness.

Never before have we been so aware of how our actions affect the lives of others. Not to mention the environment. And that’s another reason why people choose KOhZO.All of KOhZO fabrics are 100% natural. Unlike most of today’s jeans that are made of cotton with synthetic and sulfur dyes, KOhZO uses exclusive, rare, and totally pure ingredients. These include washi, a traditional Japanese paper, as well as hibiscus, bamboo, pineapple, cannabis, and much more.

KOhZO dyes consist of pure indigo, vegetable, natural mud, fruit, and charcoal. And KOhZO fabrics are semi-hand woven on traditional shuttle looms. So you won’t find the artificial treatments and unnatural finishes that exist on most of today’s jeans. This is how we keep our promise to you: beauty and comfort, never at the expense of the environment.KOhZO is about choices.KOhZO is about connectedness.

See the look book here.

Photos & text Copyright KOhZO.

Category › KOhZO , Swiss designers

Let’s Take a Plunge into the 80’s…with Vilebrequin...in 2011

The Vilebrequin 2010 fall/winter collection pays tribute to the 80’s.

A touch of nostalgia or a desire for new found lightness?

Those wonderful years remind us of trends that are visual, flamboyant, energetic; all of them tied back to vivacious souvenirs—those of carefree-ness, freedom and strength.

The values that bring us back in the era of enjoyment and excessive fun.

Those very colorful, creative, nonconformist years where very personalized identities emerged, where everyone created their own look.

A difference that is expressed through strong prints, which generate well being, bringing out the joy of summertime, the sun, the heat, freedom, far from the everyday routine.

A cocktail of acid colors, where black becomes emblematic of modernity, luxury, the motifs are pop, rock, as well as chic, because we are all singulars.

Text & photos 2010 a/w collection, Copyright Vilebrequin.

Category › press release , Swiss designers , Vilebrequin