digdeep with a Challenge!

If you love the thrill of a trial rider, the dare-devil stunts of a street rider, then—digdeep!

UK street- and trial rider, Danny MacAskill, who has been taking the cyclist scene by storm, has just become the ambassador and brand icon for digdeep—the urban streetwear label of Britain.

Danny MacAskill originally hails from the Isle of Skye, where he began biking at the age of 4.

Working in a bike shop of Edinburgh, Danny spent the past 12 years practicing his street skills, becoming the most famous street cyclist and brand ambassador of digdeep.

Overcoming immense odds and obstacles, Danny is never afraid to dig deeper!

“All I think about, night and day, is looking for a spot to ride, I am thrilled to be working with a brand like digdeep that is all about giving 100% and that anything is achievable’’ exclaims Danny.

Danny’s skills perfectly portray the brand and image of digdeep, which is designed for the man that accepts a challenge, going beyond 100% and trekking that extra mile.

Photos Copyright digdeep.

Category › Alan Maughan , cycling , digdeep , John Postlethwaite , sports , UK designers

City Rush and Time Active for Spring/Summer 2011 by Hogan

Milan, June 21st 2010—Hogan Presents the Spring/Summer 2011 Men’s Collection.

Essential accessories and ready to wear—functional and versatile—distinguished for their laid back elegance and contemporary design, while keeping unique details of great personality.

Made with ultra-light and innovative materials—of extraordinary quality. Hogan’s urban classics.

City Rush
This masterpiece Hogan, with its distinctive logo on the collar, is proposed in a new button-fastening version.

Essential lines—strong and steady cuts—city rush is realized in different ultra-light fabrics: from delave’ nylon and stone washed cotton to the innovative reflex material, in optic white.

Distinctive marks: double collar with border and logo.

Time Active
Aerodynamic lines with cushioned ultra-light rubber sole, Time Active is the epitome of the laid back elegance—a unique forerunner.

Proposed in a variety of versions: techno-nylon with contrast details, delave’ suede and leather in classic tones, ideal for everyday business occasions.

Materials
Stone-washed nylon and cotton
Delave’ suede and leather
Optic reflex

Colors
Monochromes
Natural shades
Blue and khaki

About Hogan

Hogan was born in 1986 as a producer of urban sneakers inspired by the world of cricket. Since then, Hogan has expanded into numerous cities of the world, as well as into new articles of clothing.

Photos & text Courtesy Starworks Group, Copyright Hogan.

Category › Hogan , Italian designers , press release , sports

Cristiano Ronaldo Reconfirmed as Spokes Model for Armani

Giorgio Armani has reconfirmed that Portuguese footballer, Cristiano Ronaldo, will be official world spokes model for Emporio Armani Underwear and Armani Jeans autumn/winter 2010.

The soccer player strips down and bears a naked six-pack abs in the campaign ads.
Cristiano, born 1985 as Cristiano Ronaldo dos Santos Aveiro, is from Santo António of Madeira, Portugal.

Awarded several times as “World Player of the Year,” Cristiano plays forward for the Spanish club Real Madrid and is the highest paid footballer in the world.

Vamos Portugal! Hurra Madrid! Forza Armani! Go Cristiano!

Photos Courtesy of Fashion Times.

Category › accessories , Armani , football , griffe , soccer , sports , Underwear