Arek
Wednesday, September 1, 2010
New York, New York – For the September 1st launch of the AW10 collection, notable British fashion brand REISS has collaborated with renowned photographer and filmmaker, Jamie Morgan, to create an artistic short film called “Elements” that highlights the feel and aesthetic of the upcoming men’s and women’s collections.“This season is a step forward for Reiss with a collection we are really excited about. Showing our key products in this new and innovative way felt right for where we are going, as a way of capturing all the energy and excitement that is apparent throughout every aspect of our brand. And generally, if we’re this excited about it, I’m confident that our customers will be too.” – David Reiss
The creative inspiration came as the result of an artistic collaboration with Jamie Morgan, who founded London’s creative collective ‘Buffalo’ in the 1980’s. Models brave the weather elements—rain, wind, snow protected only by a sleek modernist REISS wardrobe. “Elements” is a fantastical, dark, sexy celebration of the seasonal changes that take us in to Autumn/Winter.
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