Arek
Tuesday, September 14, 2010
Luxury Menswear Brand Simon Spurr Launches Sunglasses Collection by Selima for Spring 2011New York, NY (August 30, 2010) — Designer Simon Spurr will launch a men’s sunglasses collection called SIMON SPURR BY SELIMA for the Spring/Summer 2011 season. The new styles will debut on the runway of Simon’s upcoming fashion show during New York Fashion Week on September 12, 2010 at 11AM.
Initially, the range will consist of 4 plastic frames (handmade in France) and 1 metal frame (handmade in Italy). Based on Simon’s strong point of view, the frames echo the SIMON SPURR brand's aesthetic, strength and confidence.
Inspired by some vintage 1960's frames that might have been worn by Paul Newman or Steve McQueen, the frames are decidedly elegant and modern. The style names of the frames include iconic men such as Carter, Cain, Charlie, Carlyle, and Alfie.
As a shopper, Simon has always had difficulty finding frames that had the perfect proportion to them.
Adding a sunglasses category to the growing SIMON SPURR brand portfolio was the next logical step. Most of the SIMON SPURR plastic frames are molded from translucent plastic in Grey, Navy and Military Green. There are also some signature solid black color ways that have tan colored arms.
All of the lens are technically approved and protect the eyes from UVA and UVB rays offering the best quality and protection for the wearer.
“Selima as a brand and as an individual exudes precision and elegance respectively. Her success and charismatic flair in the world of eyewear is unparalleled and to be honest, it felt like the perfect partnership.” – Simon Spurr
“Selima is drawn to simplicity elegance and craftsmanship. The brand Simon Spurr encompasses the excellence of all the qualities above and it doesn't hurt that he is so good looking either.” – Selima Salaun
In addition to sunglasses, SIMON SPURR is also making a small range of private label hats with Selima. These will also debut at the Spring 2011 show and will be available at select retail outlets across the country.
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