Arek
Thursday, January 20, 2011
…for a New Generation of Underwear BuyersDriven by the energetic sounds and styles of the fifties, Luis & Juke is a new men’s underwear brand on a mission to bring retro to a new young audience.
Merging fashion and music the label is perfect for the style conscious everywhere.
Taking its name from Louis Jordan, the American jazz and blues singer who was known as ‘King of the Jukebox’, the hand-drawn prints and bold plain colour ways capture a spirit of adventure and fun that the designers felt had been lacking in the underwear market for too long.
Check out some more sexy shots here.
Photos & text Copyright Luis & Juke, Courtesy Huntsworth.
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