Arek
Friday, January 28, 2011
Groundbreaking British men’s denim brand Natural Selection invites you to visit them, behind the scenes on their latest campaign and look book shoot for Spring Summer 2011.Having spent weeks scouting for the ideal location, the team went north, to find an immense timber yard in Yorkshire, with its endless trails of reclaimed timber from old schools, railways and churches. Machell’s timber yard was a memory for the Natural Selection team from childhood.
Revealing once more Natural Selection’s obsession with the heritage of denim and it’s industrial past, the new campaign stays true to their principals and in this behind the scenes preview, offers their growing fans a hint of new washes, ‘Pirate’& ‘Wave’ to come from Spring Summer 11.
About Natural Selection
Established in 2009…Natural Selection Denim draws inspiration from the spirit of competition and evolutionary progress. It is this essence of constant improvement that drives who we are, what we do and how we do it. We salute the denim pioneers before us and we respect the creators that surround us today.
See a few more shots here or go to the website.
Photos & text Copyright Natural Selection, Courtesy Starworks.
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