Arek
Monday, July 19, 2010
Founded in 1997, DAY Birger et Mikkelsen has grown to become one of Scandinavia's most successful fashion brands.Inspired by Asian tailoring and culture from over a decade spent in Asia, founder Keld Mikkelsen wanted to create a business focused on a design driven product with a craftsmanship revival - manifested in details such as embroidery and beading - and focusing on contemporary everyday glamour.
During the past few years, the global ethnicity that initially characterized DAY Birger et Mikkelsen has become urbanized to appeal to metropolitan bohemians. To ensure continued creativity, individuality and longevity, DAY creates inspirational key looks and iconic designs within contemporary, classic and bohemian aesthetics that represent flexibility, responsibility and value for money.DAY Birger et Mikkelsen comprises womenswear, menswear and interior collections, two Danish flagship stores and points of sale in more than a thousand shops across 25 countries.
As founder and creative director of DAY Birger et Mikkelsen, Keld Mikkelsen's career in the fashion industry spans more than three decades.
While working in the textile industry in India, a teenage Mikkelsen became fascinated with the quality and craftsmanship of Asian tailoring and the meeting of art and craft - embroidery, prints and patterns reflecting ancient Asian traditions and a unique story.
This fascination ultimately formed the foundation of what has become one of Denmark's most successful fashion stories.His vision to create a fashion clothing company focused on design rather than sales became a reality in 1997 with the conception of DAY Birger etwith the conception of DAY Birger et Mikkelsen.
Thanks to Mikkelsen's hard working, honest and uncompromising dedication, the brand has grown to encompass more than 150 employees and a thousand points of sale across the globe, and is quietly celebrating continued success.
Text & photo 2010 a/w campaign, Copyright Day Birger et Mikkelsen.
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