Arek
Monday, January 10, 2011
A unique range of products named in homage to Hell's Kitchen—the once run-down area of New York City —to celebrate the concept of transformation.A metamorphosis of design that combines up-cycling,”chic” urban style and quality of manufacturing.
Old truck inner tubes are salvaged from breaker yards all over Italy, cut and washed with an eco-friendly detergent to create a light and clean material.
The bags are put together with vintage tissues to line the insides and with used car seatbelts as shoulder straps.
Together with the new classic Conchiglioni Basic helmet—the only demi-jet helmet homologated with an eco-friendly shell made from used tires–they will you be your trusty companion in the city from work to free time.
Steal the road with The Diabolic Brand, HK, 100% chic recycle!
About Hell’s Kitchen
Hell’s Kitchen was founded in 2006 and is growing in strength and potential today with Marco Lai—brand inventor, current creative director and style manager. He boasts a long experience as a style consultant for international brands, such as Intimissimi-Calzedonia, Alessandrini, La Perla and Take Two.
Working in close contact with an integrated team of partners—each specialized in their area of production, distribution, communication—the Italian brand Hell’s Kitchen aims at becoming a landmark in the fashion market. A new reference point for those seeking a chic style at the same time eco-friendly.
HK's produces bags, accessories for tech smart professionals, motorbike helmets, and stationary from re-cycled tire inner-tubes. Hell's Kitchen brand is currently distributed in and around Italy, and over the past two years has set up a successful international distribution in Europe and Japan.
Hell’s Kitchen itself is growing rapidly and during year 2010 investment partners joined the company, together with a synergic business relationship and an effective product implementation.
See a few more shots here.
Photos & text Copyright Hell’s Kitchen.
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