Showing posts with label Alia Juma. Show all posts
Showing posts with label Alia Juma. Show all posts

JUMA 2011 Autumn/Winter Unisex Collection: Sneak Preview

Brother and sister duo, Alia and Jamil Juma, have traveled to India, Tibet, Thailand, and Shenzhen (China) where they researched wildlife and local tapestry techniques.

Along with these influences, the designer duo incorporates gradients of color—midnight blue, burnt coral, olive, tangerine, nude, and black—to render the collection darker and moody.

Silhouettes and styling are directional as the video reflects the mood.



JUMA—Wearable for the West!

When I asked designer Jamil Juma about the inspiration behind the recent 2011 spring/summer collection, he wrote:

“Our inspiration for the line was drawn from Kenya, Zaire using our silhouettes from previous seasons. Kurta pants have always come from India and we made them more wearable for the western world.”

Last year in preparation for my trip to North Africa, I began a series on African fashion; so I was very excited to read Jamil’s response. (I didn’t gain my nickname Culture Vulture for nothing!)

While I covered the fashion trends of West Africa, Kenya is a country situated in East Africa with 47 countries within it! Archeological research has proven that modern man originated precisely here!

Zaire is an African nation located in the center of the continent, now called the Democratic Republic of Congo, with 250 ethnic groups and 242 languages—talk about diversity!

While many men wear western dress, traditional Kenyan menswear varied with each ethnic group, typically with vibrant colors that carried symbolic meaning. Today some men wear a kanzu (long white tunic) with a kofia (round flat cap), while smaller tribes retain their garb.

Although varying according to the tribe, Congolese men traditionally wore a piece of raffia skirt around their waist. Now westernized, many men have turned to a version of the West African dashiki.

Interestingly, there exists a sartorial subculture of Congolese “Sapeurs”—African dandies—who sport outrageously multi-colored suits. Finding its roots in the Seventies and Parisian fashion, this movement is full of Safari Soul

Well, I must say, Jamil and Alia definitely know where to find inspiration!

Check out the styles here.

Photos Copyright Juma.

Around the World with JUMA

Kenya, Russia, Los Angeles, Montreal—those are just a few of the places Jamil and Alia Juma have lived over the years. The brother-and-sister team behind the Juma label has admittedly “moved around a lot” according to Jamil, but their globe-trotting backgrounds have combined to make their apparel label appealing to stores around the world.

In 2003, the pair set out to create contemporary clothing, which evolved into a unisex line. The idea was to design clothes that they can both share, while being inspired by their individual and mutual experiences of their lives across four continents.

Both Alia and Jamil are well traveled and have lived in exotic locales such as Kenya, Congo and Kazakhstan, as well as all over North America including Vancouver, Montreal, Dallas, Los Angeles and Atlanta. In their spare time, the siblings have actively volunteered with various charities.

Designer Bios
Former model, Alia attended George Brown College and worked as an assistant designer at various design houses. A graduate with a degree in Biosystems Engineering from McGill University, Jamil worked as an investment strategist before entering the fashion industry.

Have a peek at the collection here.

Photos Copyright Juma.