“Veruca & Charlie” by Camill Norrback

Born 1974 in Jakobstad, Finland, Camilla Norrback discovered an interest in fashion at an early age, obtaining her first sewing machine when she was just 13.

Although formally educated in pattern construction and millenary, Camilla taught herself fashion design.

This Finnish designer is on the cutting edge as she juglges modern luxury with ecological concerns, having coined the term Ecoluxury™.

In highlighting sustainability, Camilla works with organic and environment-certified materials, which are void of toxins and harmful chemicals to both the human body and the environment.

Launching her eponymous label in 1999, Camilla created her first menswear collection for spring/summer 2010, uniting a retro-romantic style with modern aesthetics.

As for r 2010 fall/winter, her collection draws inspiration from the two imaginary characters, Veruca and Charlie, who visit Willy Wonka’s Chocolate Factory.

View the collection here.

Photo Property of Berns Salonger and Copyright Kristian Löveborg, Courtesy Mercedes Benz Fashion Week.

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Category › Camilla Norrback , Finnish designers