Demi Moore for Versace FW05

So after that terrifying SS05 Versace campaign by Madonna, the new face for the FW05 Versace campaign is Demi Moore. Oh joy. OK, so I get that since Versace has failed to attract the young crowd, it is now aiming for the 40+ age group, but does Dontella really have to choose such tacky and obviously surgically-enhanced-looking women to star in the Versace campaigns?

But of course, Dontella thinks Demi Moore is fab and I quote:

"I have known Demi Moore for many years and never has she been as beautiful as she is now," said designer Donatella Versace. "Her presence is magnetic because it is entirely natural and never forced. Her personality comes shining through."

And so dear readers, this is what happens when a brand gets desperate for media attention to revive itself. That gorgeous Versace FW05 collection doesn't really mean much now, does it?

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